SHAKE STUDIO Alcohol Packaging and Visual Identity
Three SESSION WINE bottles gathered on a pale stone surface in soft film light

SESSION WINE

5.0% VOL 的葡萄酒，不必先解释自己少了什么。

SESSION WINE，把低酒精变成一个更容易发生的下午。

SESSION WINE 仍然从葡萄酒的熟悉感开始：透明玻璃、三种酒液、纸张边界和清楚的酒款信息。标签上的光球与渐变把它从正式餐酒里松开一点，让 5.0% VOL 不再像一条需要被反复解释的功能说明。

在冷柜里，三瓶酒先以粗体 SESSION 字标和同一张标签骨架站成一组。拿起瓶身，Sauvignon Vermentino、Syrah Grenache 与 Sparkling 的酒液、瓶盖和光球位置才逐渐分开。熟悉的酒瓶负责建立信任，移动的光负责把这一刻变轻。

从葡萄酒店、家中餐桌到公园长椅，SESSION WINE 都不需要等一场正式晚餐。它可以在下午被带走、在朋友到来时打开，也可以在天还亮的时候完成一次更随意的分享。

Product range
Sauvignon Vermentino / Syrah Grenache / Sparkling
Alcohol
5.0% VOL
Category
Low-ABV Wine
First seen
Session wordmark / 5.0% VOL
In the hand
Wine colour / Closure / Moving light forms

Services

  • Packaging Direction
  • Label System
  • Series Architecture
  • Product Imagery
  • Drinking Context

01 / Lettering development

SESSION WINE wordmark trials testing serif structure, counter shape, weight and spacing

02 / Composition development

SESSION WINE label built from alcohol information to wordmark, wine name and moving light forms

03 / Label and light

SESSION WINE label and bottle detail photographed in warm sunlight SESSION WINE packaging detail showing gradient light forms and clear information

04 / In the hand

Complete SESSION WINE bottle held against a pale plaster wall in hard afternoon sun

05 / Afternoon window

Complete SESSION WINE bottle standing on a pale window ledge with afternoon light and film grain

06 / Cafe context

Complete SESSION WINE bottle standing on a small outdoor cafe table beside a clear glass

07 / In the wine shop

Three complete SESSION WINE bottles standing on a used refrigerated shelf in an independent wine shop

08 / At home

Complete SESSION WINE Sauvignon Vermentino and Syrah Grenache bottles shared on a lived-in apartment table in afternoon light

09 / In the park

Complete SESSION WINE Sparkling bottle being opened on a worn park table in early-evening light

Brand in the real world

冷柜里先看见 SESSION，拿到手里，才发现三瓶酒各有自己的光。

Brand Foundation

  • Packaging Direction
  • Label System
  • Series Recognition

Product Expression

  • Wine Shop
  • Home Table
  • City Park
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